7 títulos para "Kapferer Jean Noel"
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KAPFERER ON LUXURY
JEAN-NOEL KAPFERER
978-0-7494-7436-2In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many clients endanger the exclusivity factor and luxury experience. How...
47.32€ (45.50€ sin IVA) -
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Kapferer, Jean Noel
978-0-7494-6515-557.95€ (55.72€ sin IVA) -
Strategic Brand Management ( Creating And Sustaining Brand Equity Long Term)
Kapferer, Jean Noël
978-0-7494-2069-7Precio desconocido
