4 títulos para "Harperbusiness"
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Punk Marketing
Richard Laermer
978-0-06-115111-8The marketing revolution is here Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people w...
20.40€ (19.62€ sin IVA) -
Sun Tzu Was a Sissy
Stanley Bing
978-0-06-073478-7A hilarious and tough-minded guide to winning the war of contemporary life. The Chinese philosopher Sun Tzu taught that readiness is all, that knowledge of oneself and the enemy was the foundation of strength, and that those who fight best are those who are prepared and wise enough not to fight at a...
18.43€ (17.72€ sin IVA) -
The Fall of Advertising and the Rise of PR
Ries, Al/Ries, Laura
978-0-06-008199-7Precio desconocido -