Quest for the Perfect Strawberry
A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation
Quest for the Perfect Strawberry
A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation
'Baum's book provides a wealth of heretofore unavailable information on marketing in the strawberry industry. It contains invaluable insights by an insider gleaned from many years...
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