Brand Identity Breakthrough
Brand Identity Breakthrough

Brand Identity Breakthrough

How to Craft Your Company's Unique Story to Make Your Products Irresistible

Diehl, Gregory V.

Editorial:
Identity Publications
ISBN:
978-1-945884-22-1
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even mo... Más información
Materias:
Editorial:
Identity Publications
Encuadernación:
Tapa blanda o Bolsillo
Idioma de publicación :
Inglés
ISBN:
978-1-945884-22-1
EAN:
9781945884221
Dimensiones:
2290 x 1520 mm.
Peso:
407 gramos
Nº páginas:
274
Fecha publicación :
07-03-2017
14,50€
(13,94€ sin IVA)
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    Sinopsis

    Sinopsis de: "Brand Identity Breakthrough"

    Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.  In Brand Identity Breakthrough, you will learn…•How to incorporate a unique selling proposition into your branding •The best methods for selling products to customers as a small business •How to use business storytelling to sell products in both physical and online marketplaces Table of ContentsSection I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your ValueSection II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target AudienceSection III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity  Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand IdentitySection IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry’s Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical NicheSection V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online

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    Diehl, Gregory V.

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