12 títulos para "Kogan Page Limited"

Paid Attention

Faris Yakob

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new and innovative insights...

Supply Chain Strategy and Financial Metrics

Bram Desmet

FASHION LOGISTICS

Amazon

Natalie Berg/Miya Knights

Amazon - one of the worlds most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Ac...

Digital Marketing Handbook

Simon Kingsnorth

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online market...

How the Stock Market Works

Michael Becket

Want to start investing your money wisely but not sure how? This book is for you. Get to grips with everything you need to know about the investment and financial markets with this practical guide. In todays economy it is clear to see how everyday politics and global events can have a lasting impact...

New World of Work

Peter Cheese

The world of work has changed forever. Theres no going back. But how can HR professionals and business leaders adapt? How can they deal with both the wellbeing and productivity crisis? What does this mean for organization and job design? What should be done to address the skills gap? How can they bu...

FASHION BRAND MANAGEMENT: PLAN, SCALE AND MARKET A SUCCESSFUL FASHION BUSINESS

Powerful B2B Content

Gay Flashman

Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more involved. Building trust a...

Maritime Transport

Ulla Tapaninen

Maritime transport is the transport of people or goods by water. It is the backbone of world trade and globalization. Twenty-four hours a day and all year round, ships carry cargoes to all corners of the globe. Maritime Transport focuses on the operational side of this important industry, covering m...

50 Top Tools for Coaching

Gillian Jones/Ro Gorell

Full of exercises, models, checklists and templates, this book covers how to assess the needs of clients, select the right tool for the circumstance and deliver effective coaching with confidence. A complete resource for both in-house and external coaches, 50 Top Tools for Coaching presents the tec...

Logistics and Supply Chain Innovation

John Manners-Bell/Ken Lyon

Global disruption, new technologies and changing consumer habits are causing turmoil in the supply chain industry. This book shows businesses how to remain resilient in this dynamic new environment. The supply chain crisis of 2021 exposed the necessity of a sustainable supply chain. The Fourth Indus...