13 títulos para "Hopkins Claude C"

Mi vida en publicidad

Claude C. Hopkins

Mi vida en publicidad de Claude C. Hopkins. Aprende a escribir copywriting profesional gracias a Claude C. Hopkins. "Mi Vida en Publicidad" de Claude Hopkins es un libro clásico que despierta la curiosidad desde la primera página. Este libro nos adentra en el apasionante mundo de la publicidad y el...

Scientific Advertising

Hopkins, Claude C.

  Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.

Publicidad científica

Hopkins, Claude C.

SCIENTIFIC ADVERTISING

CLAUDE C. HOPKINS

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is m...

Scientific Advertising

Claude CHopkins/Claude C. Hopkins

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.In this groundbreaking 1923 work, written aft...

My Life in Advertising

Hopkins, Claude C.

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work,...

Publicidad científica

Hopkins, Claude C.

Mi vida en publicidad

Hopkins, Claude C.

COMPENDIUM OF CUCURBIT DISEASES

ZITER, THOMAS A./HOPKINS, DONALD L./THOMAS, CLAUDE, E.

SCIENTIFIC ADVERTISING

CLAUDE C HOPKINS/ ALASTAIR CAMPBELL

Scientific Advertising

Claude C. Hopkins

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: how advertising laws are established the imp...

Scientific Advertising

Hopkins, Claude C.

Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company...