3 títulos para "Dichter Ernest"
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The Strategy of Desire
Ernest Dichter
978-1-61427-347-92012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoana...
20.16€ (19.38€ sin IVA) -
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